Campaigns

BLOOM BABY

Give your wardrobe a blooming refresh, with new styles - inspired by the flourishing flower fields!

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PRETTY, PRETTY PURPLE

Update your closet with the full spectrum of purple tones!

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SUMMER WISHLIST: ICONIC PIECES

Make a statement with the most iconic pieces of this summer.

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SUNSET JEWELS

Get sunset-ready with our shimmering accessories.

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BOHEMIAN SUMMER

Bring this season’s boho summer trend into your wardrobe - it's time to channel your inner boho babe!

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SPOTTED: BEACH BABES!

Here’s a roundup of our beach babes wearing our newest killer styles!

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A SEASIDE STORY

Click this way beach babes, for paradise-worthy swimwear styles - be sun-ready!

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SPRING FAVES by KAE

Here’s some MAJOR inspo for cute spring outfits - 'cause Kae is introducing her favourites!

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SWEET SUMMER

Here’s an edit full of NEW summer essentials: colourful & floral prints, perfect white dresses - so much cuteness.

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VIVE L'AMOUR

Blow his mind and dress up in your very best date night ‘fit.

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FRENCH RIVIERA

Stuck at home all summer? Turn your backyard into the French ‘Friends’ Rivera.

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SWEET SHADES

SWEET SHADES, to update your summer wardrobe with! We’ve got you covered for every sunny to-do thing with these wardrobe winners.

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DAISY DREAMIN'

You heard it first: the daisy print is BIG news right now. This super cute & need-to-have print is taking over: dresses, tops, swimwear - it's all here!

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SWEETHEART VS BAD-ASS

Wanna be a sweetheart, or more into a bad-ass babe look? These prints are not only made to be worn together - but you can also perfectly mix ’n match them separately!

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FROM LBD TO LWD

Forget the LBD, we're now dreaming of the
perfect little white dress!

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SUMMER ROMANCE

From backyard picnics, to romantic nights in the garden with your romance - summer is loading..

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GARDEN PARTY

Things that aren’t cancelled: creating your own at-home garden party! 🎶🌿

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FESTIFEELS

You’re not hitting the festive fields this summer, but make sure to look good while FaceTiming with your babes, make it festival at home!

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The swimwear Edit

With no upcoming vacay on your calendar, you still need to look head-turning in the backyard - while lounging with a cocktail in your hand 🔥 

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HOME STAYCAY

Styles you need for an at-home escape. From digital dating with your besties to sunny loungin’! Get ready for all the home looks you’ll love.

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#STAYINLOAVIES CHALLENGES

So many babes already accepted our challengeswe challenge you to dare the same!💘

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LIVE IN #LOAVIESDENIM TIMELESS JEANS

Denim has been our uniform since day one - ‘cause we pose, we dance, we flaunt & we live in it!

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THE NEW NEUTRALS

We’re introducing you the colours that go with pretty much everything. Freshen up your neutral fashion palette, with a hint of mint.

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SUNSHINE ON A GLOOMY DAY

Florals? For Spring? Groundbreaking! We’d like to brighten up your day with these fun & flirty styles.

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HOW TO STYLE - TOUGH GIRL TEE

This not-so-basic tough girl tee is that one iconic piece your wardrobe’s been calling out for. You won’t want to take off this one, ‘cause it pulls any outfit together!

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