Campaigns

Milan City Guide

We've got you covered with the prettiest hotspots in Milan. Check out the must-visits below to find a place to stay, to sip some cocktails or the place to head over for some shopping sprees. Your Milan city escape will be an unforgettable getaway for sure!

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THE COOL GIRLS

The cool girl's guide to musthaves for this a/w 2020 season!

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FALL KEY-PIECES

Transitional cover ups you need this season!

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SPOTTED: HIGHLIGHT THE SPOTLIGHT

Anna & Lizzy strollin’ down the street at midnight, only watched by the camera!

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HIGHLIGHT THE SPOTLIGHT

Make the street your catwalk with pieces that come alive in movement!

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LEATHER ON LEATHER

Cool ways to wear these instant classic leather pieces for fall!

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L’AUTOMNE ARRIVE

Fall season is all about bold characteristics, toned down with soft materials!

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SPOTTED: BOHO-BABES

Our wild romantics enchanted their inner boho!

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DREAMY WANDERER

All your style dreams are bound to come true - feel the romantic vibes!

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THAT FINAL TOUCH

Go all out with these 5 everyday jewellery pieces!

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ENCHANTING BOHO

Blend in with nature and enchant your inner boho by wearing etnic prints & flowy styles!

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SALE FAVES BY @VIVIANHOORN

The styles Vivian loves, are the ones you’ll live in all season long!

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SUMMER SALE

The looks we’re crushing on BIG time, are on SALE - up to 60% OFF!

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FAVE ESSENTIALS - @MILOUSLUISS

Curious which essentials she likes the most? Check it out!

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SUMMER ESSENTIAL: SWIMWEAR

Dress up in cute swimwear styles and make sure to feel good!

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POPULAR PATTERNS

We’ve rounded up the five prints you’ll love this summer!

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HEAT WAVE PROOF: SWIMWEAR

The height of summer is here: it’s time to get wet & wild in these essentials!

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TREND: THE SKORTS EDIT

This shorts-meet-skirt combo is a real wardrobe hero!

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CRAZY FOR PAISLEY

Be bold & turn heads in this 70s swirling power print!!

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VOYAGE DES FILLES

This summer 2020.. A magical girls trip! ⚡️

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BOLD STATEMENT TEES

Whichever way you play it - let your statement tee do the talking.

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SUN-SOAKED SUMMER

Welcome sweeping silhouettes, flirty styles & new warm-weather essentials!

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FRENCH RIVIERA

Stuck at home all summer? Turn your backyard into the French ‘Friends’ Rivera.

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SUMMER FAVES by Queen Of Jetlags

The ones she love, are the styles you’ll live in all season long!

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GETTING STAR STRUCK

Slip into this season's star printed essentials, 'cause these pieces are literally out of this world!

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BLOOM BABY

Give your wardrobe a blooming refresh, with new styles - inspired by the flourishing flower fields!

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PRETTY, PRETTY PURPLE

Update your closet with the full spectrum of purple tones!

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SUMMER WISHLIST: ICONIC PIECES

Make a statement with the most iconic pieces of this summer.

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SUNSET JEWELS

Get sunset-ready with our shimmering accessories.

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BOHEMIAN SUMMER

Bring this season’s boho summer trend into your wardrobe - it's time to channel your inner boho babe!

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SPOTTED: BEACH BABES!

Here’s a roundup of our beach babes wearing our newest killer styles!

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PINK VALENTINE

It's datenight babes! Set the mood with perfect (pink) outfits for whatever you have planned on this V-day.

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QUEEN OF JETLAGS FAVES

Noor inspires you with her fave party looks

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A SEASIDE STORY

Click this way beach babes, for paradise-worthy swimwear styles - be sun-ready!

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SWEET SUMMER

Here’s an edit full of NEW summer essentials: colourful & floral prints, perfect white dresses - so much cuteness.

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VIVE L'AMOUR

Blow his mind and dress up in your very best date night ‘fit.

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SWEET SHADES

SWEET SHADES, to update your summer wardrobe with! We’ve got you covered for every sunny to-do thing with these wardrobe winners.

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DAISY DREAMIN'

You heard it first: the daisy print is BIG news right now. This super cute & need-to-have print is taking over: dresses, tops, swimwear - it's all here!

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SWEETHEART VS BAD-ASS

Wanna be a sweetheart, or more into a bad-ass babe look? These prints are not only made to be worn together - but you can also perfectly mix ’n match them separately!

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FROM LBD TO LWD

Forget the LBD, we're now dreaming of the
perfect little white dress!

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I LEFT MY HEART IN TOKYO

No more sleepless nights, ‘cause while wearing these outstanding new-ins - you’ll get caught up in nightlife for sure

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SUMMER ROMANCE

From backyard picnics, to romantic nights in the garden with your romance - summer is loading..

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GARDEN PARTY

Things that aren’t cancelled: creating your own at-home garden party! 🎶🌿

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FESTIFEELS

You’re not hitting the festive fields this summer, but make sure to look good while FaceTiming with your babes, make it festival at home!

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The swimwear Edit

With no upcoming vacay on your calendar, you still need to look head-turning in the backyard - while lounging with a cocktail in your hand 🔥 

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SPRING FAVES by KAE

Here’s some MAJOR inspo for cute spring outfits - 'cause Kae is introducing her favourites!

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HOME STAYCAY

Styles you need for an at-home escape. From digital dating with your besties to sunny loungin’! Get ready for all the home looks you’ll love.

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#STAYINLOAVIES CHALLENGES

So many babes already accepted our challengeswe challenge you to dare the same!💘

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LIVE IN #LOAVIESDENIM TIMELESS JEANS

Denim has been our uniform since day one - ‘cause we pose, we dance, we flaunt & we live in it!

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THE NEW NEUTRALS

We’re introducing you the colours that go with pretty much everything. Freshen up your neutral fashion palette, with a hint of mint.

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SUNSHINE ON A GLOOMY DAY

Florals? For Spring? Groundbreaking! We’d like to brighten up your day with these fun & flirty styles.

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HOW TO STYLE - TOUGH GIRL TEE

This not-so-basic tough girl tee is that one iconic piece your wardrobe’s been calling out for. You won’t want to take off this one, ‘cause it pulls any outfit together!

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TOKYO LOOKBOOK

We'll take you through a variety of colour-coordinated looks that will excite your style!

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THE TRENCHCOAT

Make sure to get this one into your wardrobe staples ‘cause you will find yourself wearing it for years to come.

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LEFT MY HEART IN TOKYO

Tokyo style will never lose its magic touch: colour, prints,
leather & more - it’s all here!

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PRETTY IN PIED

Pack away all prints ‘cause this iconic pattern of black and white is back in business!

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CATWALK TRENDS

Shop the biggest trends of Spring straight from the catwalk!

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WESTERN ROMANCE

Go for the western style! We're in love with stand-out boots and clothing with swingy fringe.

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WHAT TO WEAR @DATENIGHT

Whatever you’ve got planned for the 14th of Feb, make sure to buy yourself a head-turning outfit, but what to wear?

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HOW TO STYLE - KEY ITEMS

How to style that perfect basic jeans or when to wear those dashing white cowboy boots? Get inspired!

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LIGHT IT UP

We just dropped some new obsessions - for the maximum style!

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HOW TO DRESS - OFFICE LOOK

Moderosa shows her 3 fave 'office party' looks

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HOW TO DRESS FOR NYE

How to dress for NYE? Use this night as an excuse to get dressed up & pop the champagne looking like a fleeky babe.

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HOW TO DRESS - DINNER PARTY

Moderosa shows her 3 fave 'dinner party' looks

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HOW TO DRESS - CHRISTMAS PARTY

Moderosa shows her 3 fave 'christmas party' looks

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DISCO DIVA MAKE-UP TUTORIAL

Attention to all babes: we show you a few steps to take, to make sure you’ll be that disco diva!

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AFTERPARTY #STUDIOLOAVIES

Check out who was there at the party

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HOW TO STYLE - GLAM ROCK OR EDGY ROCK

Are you a glam rock girl or does edgy rock babe fits you better? Watch how we mix and match our rock ‘fits!

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LOAVIES CHRISTMAS PARTY

Check out the aftermovie of our legendary
christmas party!

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LOAVIES DENIM

Jeans are the ultimate wardrobe staples, 'cause denim is a timeless thing of wonder

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