Campaigns

CO-ORD LIFESTYLE

Matchy-matchy sets that are so good, you can’t live without them!

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CANDY SPLASH

Sugar, spice & everything nice - the perf. new eye candy styles for you

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THE L.I.D. EDIT

Dress up like an Italian goddess based on your favorite city

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BELLA ROMA PARTE DUE

La vita é bella, ‘cause this Italian romcom dream has all the fantastico ‘fits

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SUMMER FAVES BY @NINAWARINK

Check out this mega babe’s looks & get inspired by her fave summer styles!

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LOAVIES TRAVELS - ROME EDITION

The fabulous essentials your suitcase needs for your next Italian city trip!

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BELLA ROMA

Living life like an Italian romcom dream in the most bellissima styles

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PINK PERFECTION

Think pink for your next cute ‘fits, babe!

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DARE TO WEAR

The coolest prints you didn’t know you needed

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SPOTTED: SMOKIN’ HOT BEACH BABES

Treat yourself to jaw-dropping swimwear styles

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SUMMER LOVIN’ ACCESSORIES

Add a touch of color & sparkles to your summer looks with the cutest accessories!

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SUMMER VIBES, STARRY NIGHTS

Show-stopping styles you’ll want to wear for memorable moments

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SUMMER LOVIN’ SWIMWEAR

Bring on the heat in our new swimwear styles

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PARADISE ISLAND GIRLS TRIP

Create memories for a lifetime in these sunny styles

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THE FLORAL EDIT

Say it all with fancy florals & pick your fave petal pieces

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SOPHISTICATED SPRING

Step up your style and take your spring looks to the next level

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SUMMER LOVIN’ SWIMWEAR

Our first drop of swimwear styles is here!

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TIE DYE FOR STYLES

An artsy pattern for your fleeky spring wardrobe

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WILD WESTERN

Embrace the western-style with our new need-to-haves

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PARISIAN HOTSPOTS

The places all the cool girls visit for their perfect pictures 

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ELENA & VALERI IN PARIS PART 2

Paris-dise is calling, ready to turn heads in these très chic ‘fits?

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ELENA & VALERI IN PARIS

Mon Dieu, these are the looks you’ll Louvre forever!

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VALENTINE’S DAY STAY-IN EDITION

The hottest looks for whatever you’ve got planned

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JUMP INTO 2021 LIKE…

The year in review with our babe squad!

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THE FLARE EDIT

Dare to flare & add this trend to your wardrobe

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SPOTTED | Get 50% OFF on our babe squad’s party faves

 Shop your statement pieces for the holidays on time! 

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NYE FAVES BY @ANNANOOSHIN

Shop her fave party looks on time for the holidays!

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HOME FOR THE HOLIDAYS

On-trend festive styles for your holiday parties at home

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@VIVANHOORN - STEAL HER STYLE

Get inspired by this mega babe’s style & steal her looks

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FESTIVE NOW, FABULOUS LATER

Wear your party pieces not once, but forever! 

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@BEAUTYNEZZ - STEAL HER STYLE

Get inspired by this mega babe’s style & steal her looks

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ALL YOU NEED IS LOAVIES

Essential party pieces for a festive girls night in with your bestie!

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SPOTTED: COZY WEEKEND WEAR

The essentials for a comfy weekend look!

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3 SLAY-IN PARTIES, 3 SHINY OUTFITS

Dress for festivities at home with these essentials

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SPOTTED | Christmas Magic

These babes look amazing in our new holiday-essentials!

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COZY TIPS BY @KaeSutherland & @VivianHoorn

Add some sparkles to your girls night in

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LOAVIES CHRISTMAS MAGIC

Get cozy with our holiday essentials!

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SEASON’S NEED-TO-HAVE OUTERWEAR

A touch of winter style is needed, blame it on the falling leaves!

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IT-SWEATERS

Show stopping sweaters to match with every mood!

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FAVES @jodielapetitefrenchie

You can now adopt this parisian vibe with these essentials

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COLLEGE OFF-DUTY

These essentials are perfect for your off-duty school look!

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MEN BLAZER

This statement piece is easy to wear with elegance!

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LE SMOKING

These power-suits are made to last, evolve & adapt to your wardrobe!

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FALL FAVES BY @NINAWARINK

Find out more about this mega babe her faves and get inspired on how to style them.

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FEMME FATALE

These new-in styles will give you the ability to enchant!

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COATS | Statement-making pieces

It’s time to invest in a winter coat, to turn to when the weather gets colder!

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Milan City Guide

We've got you covered with the prettiest hotspots in Milan. Check out the must-visits below to find a place to stay, to sip some cocktails or the place to head over for some shopping sprees. Your Milan city escape will be an unforgettable getaway for sure!

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THE COOL GIRLS

The cool girl's guide to musthaves for this a/w 2020 season!

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FRENCH RIVIERA

Stuck at home all summer? Turn your backyard into the French ‘Friends’ Rivera.

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